National Tourist Organization of Serbia. Serbia is located in the central part of the Balkan Peninsula, in the south-eastern part of Europe. Temperate continental climate, with a gradual transition between the four seasons of the year (worm summers, with temperature up to 30°C and snowy winters, with temperature from - 5°C to 10°C). Approx. 10 million. The majority of the population of Serbia are Serbs (66 per cent), but another 37 nationalities also live on its territory (Albanians 17 per cent, Hungarians 3,5 per cent, followed by Romanians, Croats, Bulgarians and others). All citizens have equal rights and responsibilities and enjoy full national equality.